On May 1st, 2017, Killer picked up Danny Duncan, marking the beginning of a transformative partnership. By August 31, 2017, Killer achieved its first six-figure month through Danny's Shopify store. The collaboration continued to flourish, with Killer Merch supporting Danny Duncan on his inaugural Virginity Rocks World Tour on, followed by two more successful tours. Killer expanded Danny's "Virginity Rocks" line to over 600 Zumiez stores, rapidly claiming the top spot as the best-selling brand. The momentum soared further, when Killer wrote Danny Duncan his first $1 million dollar check for a month of sales. Subsequent milestones included opening Danny's Fairfax pop-up shop, and securing a pivotal deal with Spencer's on July 19, 2021, solidifying Danny as their top brand. The partnership continued to thrive with new agreements: Tilly's and Hot Topic. Most recently, Killer launched Danny's "Monday Market" store on Melrose, marking another significant achievement in their collaborative journey.